Season of festivity: A boast of fashion in India

India is a country of great diversity in religions. In fact our country is the home of all the major religions of the world like Hinduism, Christianity, Islam, Buddhism, Sikhism, Jainism and Zoroastrianism. But don’t get scared for this is not an essay on India. We all know our motherland from head to toe so let us cut the discussion on India here and come to the actual point. It is nothing new in India to find heavy crowd during any festive season. All of us are great shopaholics especially during the festive season.

During any festive season like Navaratri, Diwali, Eid, Ganesh Chaturthi, Durga Puja ( it is the biggest festival of West Bengal) Christmas, Pongal, Onam, Vaisakhi, etc, the shops get overcrowded due to the urge for buying the latest trendy dresses which men, women and kids will wear on a festive day. In addition of purchasing clothes, we all have the desire of gifting all our relatives and friends with new fashion outfits that has come in the market for that particular year.

The dress designers of India generally wait eagerly for the festive seasons for showcasing their talents in varied types of dress designing. Nearly the same is the case with the shop owners or nowadays the online shop portal. The shops wait for the advent of the festivals throughout the year as during this season a huge profit in the business of fashion can be gained. 

Each of the festival has certain trends of clothes which denote the specification of the festival. Let you make this point understand by the example of Holi. Holi is the festival of colours. It is celebrated during the spring time which we refer to as “vasanta ritu” or “basanta kaal”. The colour of all the dresses worn in the festival is white as we are drenched with coloured water or powdered colour. Thus the theme colour of Holi dresses is white. Naturally, white colour with all different sorts of designs, patterns and motifs are sold in the Holi. 

Now we can relate to other festivals easily. In India festivities are the only time when one can witness large crowds on the roads of a locality including older as well as the younger generation together showing off their new clothes with great contentment. Even some tribes of India have their own festivals and have a dress code of those festivals. The dress designers or makers keep the basic thing of the dress code the same and change the designs, pattern and outlook of the dress. 

So with the festive season of this year, again there is a boast of fashion in nation. Happy shopping!!